Whiterock - Startup Contest Logo Design

This design was a commission by a group of developers participating in a startup contest.

Areas

Branding, Visual Identity

Tools

Illustrator

Platforms

Digital Design

Background

The developers decided to make a fintech app.

They wanted to have a visual identity prior to any development as a way to get inspired during the brainstorming sessions.

During talks, they listed out descriptors they would like to see in the design: corporate, black and white, monumental, serious, rough, symbolism etc.

Design

Out of several suggestions, the team decided to move forward with the design seen above.

This design stood out from what they've seen with competition and helped them create a narrative for their app development journey.